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UP TO 70% OFF* EVERYTHING

SPECIAL ANNIVERSARY SALE ❤️

I’m Emma. I started this little store as a single mom, just trying to take care of my son Ethan.

There were tough days. Some nights I honestly didn’t know how we’d get through. But every order made a difference. It helped me keep the lights on, buy groceries, and most of all, keep believing in this little dream.

It hasn’t always been easy. But it has been worth it. And that’s because of you.

Today is the anniversary of our shop, and I simply want to say thank you. Thank you for being part of our story and for giving us hope along the way.

About Ethan & I

I'm Emma, and my son Ethan is my biggest inspiration - the heart behind Emma & Ethan BOSTON This store is my way of celebrating our strength and style.

Every piece is thoughtfully selected with love and care. This is more than just a store - it’s our story, and I’m truly honored to share it with you.

Thank you for being a part of this journey.

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